Ad Superagent – Gold – Single Step

Ad Superagent – Gold – Single Step

To complete this badge, please create a presentation that demonstrates how you have integrated the elements of digital citizenship that are linked to advertising and marketing. This presentation can be a document (word processing or presentation tool), a podcast, a video. Remember, it is just as important to model as it is to teach.

 

Here is a list of the different elements of digital citizenship related to advertising and marketing. You may choose to incorporate some or all of these elements based on grade level and where your students are at.

 

  • Types of marketing
  • Where we can find online advertising.
  • Stereotypes/prejudices in advertising
  • Consumerism
  • Intent of website (selling or informing)
  • How does advertising affect us

 

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Ad Superagent – Silver – Quiz

Ad Superagent – Silver – Quiz

To obtain your badge, please complete a final step by answering the questions on the following quiz.

Ad Superagent – Silver – Step Four

Ad Superagent – Silver – Step Four

Information or Advertisement?

Please explore the poster and short video on online advertising and marketing.

Understanding Online Marketing

Best practices when teaching students how to evaluate what they see online

This video addresses content that is associated with  Information Literacy but, digital citizenship themes should not be taught in isolation and the critical thinking skills needed for research purposes is also used when discerning information from advertising.

Using Critical Thinking to Find Trustworthy Websites

Click on Next to continue.

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Ad Superagent – Silver – Step Two

Ad Superagent – Silver – Step Two

Despite there being laws to protect children from advertising and marketing, they are exposed to it all the time both online and off.

Please read the following article on how marketers target children and the impact this has.

How Marketers Target Kids

Choose one of the following articles depending on your students’ age.This information can help you with your teaching approach to advertising and marketing with your students:

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Ad Superagent – Silver – Step One

Ad Superagent – Silver – Step One

Below are two videos that address how online advertising and publicity is often targeted at us and the impact this may have. Please watch at least one.

 

  • NFB: Do Not Track – Breaking Ad –  Accepting cookies is a part of our digital life. If we said no, would the Internet still work? Let’s trace the economic origins of online tracking. This video addresses how cookies track you to target specific ads. Disclaimer: Some topics addressed in this video may be offending.

 

 

  • TED Talk: Eli Pariser – Beware Online “Filter Bubbles” As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.

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Security Superhero – Step Four

Security Superhero – Step Four

To complete this step follow the instructions below.

  1. Go to the How Secure is my Password Website.
  2. Test the security level of different passwords.
  3. Aim to create a very secure password. The background colour of the page will become green when your password is secure.
  4. Click next to proceed to the next step.

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