Ad Superagent – Silver – Step One

Below are two videos that address how online advertising and publicity is often targeted at us and the impact this may have. Please watch at least one.

 

  • NFB: Do Not Track – Breaking Ad –  Accepting cookies is a part of our digital life. If we said no, would the Internet still work? Let’s trace the economic origins of online tracking. This video addresses how cookies track you to target specific ads. Disclaimer: Some topics addressed in this video may be offending.

 

 

  • TED Talk: Eli Pariser – Beware Online “Filter Bubbles” As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview.

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